How to write a business plan: recommendations
Asking the question of how to write a business plan correctly, we are trying to find the key to the heart of an investor, to make sure that the company will develop successfully.
Two basic rules
There are two most important points that are worth remembering throughout the composition: never use a ready-made business plan as a template, and for all your ambition, do not embellish reality. But, of course, there are still many details and subtleties, in which it is almost impossible to understand one article. But at least try to highlight the sequence of steps.
What is all this for?
If the business plan is written correctly, then he will answer the most important questions that the company faces at the initial stage. The very first step is the designation of the main objectives. The second is an understanding of the feasibility of the project. In addition, the business plan should be so clear at first glance that the investor after viewing agreed to invest their funds, almost without asking additional questions.
How to write a business plan: the basics
Creating a high-quality business plan requires the investment of a sufficient amount of resources, both temporary and financial, and intellectual. Today, this service is quite affordable. Russian companies will offer a ready-made business plan written in thirty to forty pages in the shortest possible time, offering to pay an average of fifty thousand rubles for it. But often such work cannot be called quality. Such plans are sinned by the absence of an idea, a description of an enterprise, technology, and ways to make a profit. Of course, investors do not attract such projects. There are certain techniques of how to write a business plan so that from the first pages the essence of the project is clear. Several proposals of your business plan should explain why your project is competitive, an enterprise is successful.
How to write a business plan: content
Needless to say, project information should be presented as simply and fully as possible. The business plan should contain:
- information revealing the value of the project;
- the size of the minimum investment at the start;
- list of risks and ways to avoid them;
- list of competitors, partners, team members.
How to write a business plan yourself
Should I use the services of consultants? Yes, of course. But in any case, you can not give the development of a business plan completely outside organization. The head of the company must be directly involved in the preparation of all sections. Otherwise, the project runs the risk of being left without investors, losing to competitors, and becoming unprotected from a certain range of problems. Consultants will advise how to write a business plan from scratch, but will not be able to reflect all the details without the direct assistance of an entrepreneur (manager). In order for you to have a minimal idea of how a business plan should look like and reflect, let’s present its layout:
- Title page. Usually it contains the company name, legal address, telephone and fax numbers, the name and the name of the head of the company.
- Summary - summary, reflecting the very essence of a business plan.
- The main objectives of the activity.
- Description of the industry, type of activity, type of service.
- List of main competitors. The advantages and disadvantages of them.
- Marketing and its promising strategy.
- Staff. Organizational structure.
- Profit.Cash flow.
- Risk and its minimization.
- Financial plan and financing strategy.
- Certificate of current financial position.
When drawing up a business plan, it is necessary to use verified static information, without fail to point out references to it, to use tables, diagrams, and drawings. Presentation to investors is best in the form of presentations, but be sure to provide a full printed copy.